The WorkWell Deck

Your Money Line

The WorkWell Deck project was an exciting fusion of design, technology, and creativity. I handled the art direction and design for the entire deck, including the box and all 60 cards. Each card features a unique "Wellscape" — calming, minimalist landscape imagery created with the aid of AI, specifically trained to generate visuals consistent with our company’s brand colors and an envisioned artistic style. By blending AI's capabilities with my own design intuition, I crafted landscapes that spanned from everyday scenes like cafes and offices to more imaginative locales like volcanoes and even outer space. The Wellscapes visually represented the depth and tone of the deck's three tiers, which included icebreakers, discussions, and activities, helping to provide an engaging context to each card’s prompt.This deck was designed to support HR leaders and managers by encouraging conversations around wellness in the workplace. My colleague, Ellie, did most of the writing for the prompts, while I brought her words to life through thoughtful visuals that aligned with our audience’s need for both tranquility and inspiration. The deck combines AI innovation with tailored, human-centric design to create something truly unique: a tool for connection and well-being that’s meant to spark conversation in a delightful and visually stimulating way. It's been used as both a holiday gift for our clients and a conversation starter for our sales team with prospects, highlighting a cool, modern approach to integrating AI into real-world design and client experiences.

Layout, Game Design, Art Direction: Forrest DePoy
Project Coordinator, Copywriter: Ellie Margulis

Financial Wellness with Your Money Line (2024)

Your Money Line

In 2024, Your Money Line needed a snappy, smart way to showcase the technology and service behind its financial wellness benefit offering. Doing what we do best, my team developed a 90-second product overview video that helped communicate how their AI-powered platform and expert coaches addresses employee financial stress.The video highlights key features and benefits, demonstrating the positive impact on both employers and employees. I took charge of the messaging and production process, from collaborative scripting to final delivery. This also involved crafting motion graphics, video editing, and audio work.The result: a powerful, visually-driven narrative that transforms a complex service into an engaging watch, driving home the value of Your Money Line's innovative solution.

VP, Marketing: Ben Battaglia
Brand Marketing Manager: Forrest DePoy
Copywriter: Ellie Margulis
Voiceover: Candace Luebbehusen

SHRM Annual Conference & Expo 2024

Your Money Line

In June 2024, Your Money Line attended the SHRM Annual Conference & Expo, one of the largest gatherings for HR professionals in the world. I led the creative direction for our branded campaign, focusing on the critical issue of financial stress and its impact on employee well-being. I crafted a cohesive visual and messaging strategy, producing engaging, impactful materials that resonated with HR professionals and targeted prospects. This campaign highlighted our commitment to enhancing employee well-being through innovative financial wellness solutions.

VP, Marketing: Ben Battaglia
Brand Marketing Manager: Forrest DePoy
Copywriter: Ellie Margulis
Event Management: Candace Luebbehusen

Meet YML Plus

Your Money Line

Meet YML Plus was a launch campaign for a new addition to Your Money Line's core employee benefit service which augmented financial wellness with AI-driven insights. I led the visual storytelling, motion graphics and design, and also ensured the project's accessibility and appeal to an audience primarily targeted towards existing clients that had yet to upgrade to the new service. This work reflects our commitment to utilizing technology for meaningful financial empowerment.

VP, Marketing: Ben Battaglia
Brand Marketing Manager: Forrest DePoy
Copywriter: Ellie Margulis

Brand Evolution

Your Money Line

After Innovatemap set a new direction for Your Money Line's brand, I was brought onto the team to see their vision through. My work focused on integrating and expanding upon the rebrand, while also addressing and refining elements to better suit YML's growing business. This included a major website redesign, the creation of various collateral and ebooks, the production of client case study videos and motion graphic templates, and much more.

VP, Marketing: Ben Battaglia
Brand Marketing Manager: Forrest DePoy
Content Marketing Specialist: Ellie Margulis
Digital Marketing Assistant: Sierra White
Agency: Innovatemap
Production Company: Chroma Productions

Brand Activation

Accent Consulting

Accent Consulting is an IT services company that provides managed IT support, cybersecurity, cloud services, software development, and IT project management to businesses across various industries. Founded in 2002 and headquartered in Lafayette, Indiana, they have expanded to multiple offices across Indiana and the Midwest to serve as a trusted technology partner for SMBs, with a focus on proactive, full-service IT solutions and award-winning customer service.As the Marketing Administrator at Accent Consulting, I designed and produced content that fueled campaigns and led to major company rankings like #1 MSP in Indiana, showcasing Accent as a top IT services provider and shaped their brand image.

VP, Marketing: Leslie Valiant
Marketing Administrator: Forrest DePoy

2021 User Meeting

Steele Benefits

Held at the Dallara IndyCar Factory on July 22, 2021, Steele Benefit's 4th Annual User Meeting is a cornerstone event for benefits enrollment professionals. I managed key aspects like event videography, motion graphics, and the creation of engaging digital and physical materials including registration pages, swag, and signage. This meeting, attracting double the attendance from the previous year, serves as a dynamic platform for sharing innovations, insights, and the latest trends in benefits services and tools.

Role: Art Director, Marketing Coordinator

IUPUI Center for Teaching and Learning

Indiana University

At the IUPUI Center for Teaching and Learning (CTL), my graphic design work supported the Center's mission to foster teaching excellence and innovation. My efforts in creating compelling visual content and layouts aligned with the CTL's goals of promoting inclusive and effective teaching practices, enhancing professional growth, and advancing teaching and learning across the university.

Graphic Designer: Forrest DePoy

VOIDWALKER™ Tabletop Roleplaying Game

Dirtyfox Productions

VOIDWALKER™ is a mystic sci-fi tabletop RPG set in a far-future Mars, where players, as bioengineered supersoldiers called Operatives, combat against otherworldly threats and rebel factions. My work on this project encompasses game design, writing, graphic design, and layout design, shaping a cinematic experience for 2-6 players.The game employs a narrative-driven d6 dice pool system, with mechanics inspired by renowned tabletop games like Blades in the Dark. VOIDWALKER™ is currently undergoing a series of private playtesting sessions prior to its first public release.

Game Design, Writing, Graphic Design and Layout by Forrest DePoy
Illustrations by J. Roberto
Dicier font, by Speak the Sky, licensed under CC BY 4.0
voidwalkergame.com

About Forrest

About Forrest

Hi! I'm an Indiana-based marketer, filmmaker and designer with a passion for shaping new and growing brand identities and driving cohesive aesthetics across all company channels. I graduated from Indiana University with a Bachelors of Science in Media Arts & Science.In my downtime, I enjoy playing video games, traveling to new countries with my spouse, watching scary movies and hanging out with my two cats (photos below). Currently, I'm working as the Brand Designer at Weaver Fundraising, LLC.